When you're the eyewear the world's best jockeys turn to for over seven decades, you learn a thing or two about how to see the world from a saddle. All the little things only an equestrian would appreciate. Things we consider every time we create a new pair of goggles, sunglasses or safety glasses. It’s wisdom you can't buy second-hand. It's hard-earned knowledge that comes from decades of soaking up everything we could from people who set their clocks around horses.
From the stable to the track to the trail to the ranch, Kroop's has been there, constantly pushing the boundaries to craft eyewear that is comfortable, durable, and performance-enhancing. Whether you're a seasoned pro or new to the saddle, we've got the perfect pair of glasses for both on and off your horse.
Ride Focused
When we design our sunglasses, it’s always with the rider and horse in mind. From where you ride, to how you ride to when you ride, you’ll see and feel the thought that goes into our glasses to make sure they are true to the needs of the most demanding riders.
Ride Confident
Trying is believing. We stand behind our sunglasses because we know they make a difference. Take them for a ride and see for yourself. If they’re not the right fit for you, we’ll make it right. No questions asked.
Ride Comfortable
The industry doesn’t build sunglasses with riders in mind. We think it’s time to change that. That’s why all of our glasses are ride-tested by as many different kinds of riders as possible. From racers to ranch hands to recreationalists, our aim is to make you forget you’re even wearing sunglasses.
The road to becoming the sunglass of choice for equestrians everywhere is a long one, and we're just getting started. Here are a few things we're doing to make the world a better place for both horses and riders.
3% For Horses
With a heritage founded on the racetrack, we owe our very existence to the horses we’ve ridden on the backs of to the most prestigious titles in horse racing. We owe these horses everything, and that’s why we’re committed to giving back to them. We pledge to give 3% of our profits to organizations that support the welfare of horses. One testament to this pledge is our partnership with the EQUUS Foundation, an organization whose sole purpose is the welfare of horses.
Trails For Tomorrow
The United States Department of Agriculture estimates that 6,000 acres of the country’s open land are lost every day due to the increasing demand for urban and suburban development. If this trend continues, the resources we need for our horses could be gone in as little as 15 years, which is why Kroops is starting Trails For Tomorrow, a resource for those looking to partner with their local conservation organizations to see how they can help keep our lands open and maintained for all to enjoy. If you are interested in getting involved and helping us please contact us.